Marketing Manager

Graphite is revolutionizing how businesses do business. We’ve launched a supplier information network with 100,000+ suppliers and we are rapidly growing. Graphite Systems was formed around EPIC things: Employees, Products, Innovations, and Customers. We’re aiming to conquer monumental achievements and we know that starts with a culture and company of EPICness.

We are seeking a highly motivated and creative Marketing Manager to support our marketing efforts across a variety of channels. The ideal candidate will have a good understanding of the procurement industry and a passion for creating engaging content and driving successful marketing campaigns. This role will involve content creation, campaign management, social media management and more, with a focus on driving brand awareness, lead generation, and engagement.

• Content Creation
  • Develop and write compelling campaign briefs to drive content for various platforms, including blogs, website pages, case studies, whitepapers, ads and email campaigns, with a focus on topics relevant to the procurement industry.
• Campaign Management
  • Plan, execute, and monitor marketing campaigns across multiple channels.
• Social Media Management
  • Manage and grow Graphite Connect’s social media presence (LinkedIn, YouTube etc.), including creating content, scheduling posts, and engaging with followers.
• Performance Tracking & Reporting
  • Measure the effectiveness of marketing efforts through analytics, tracking key performance indicators (KPIs), and adjusting campaigns as needed to achieve business goals.
• Collaboration
  • Work closely with cross-functional teams, including sales, product, and customer success, to align marketing initiatives with business objectives and customer needs.
• Brand Development
  • Ensure consistency in messaging and brand voice across all marketing materials and channels.

• 2 years of marketing experience, with a strong preference for experience in the procurement/supply chain industry and/or enterprise B2B tech.
• Proven experience in content creation, including writing, editing, video shooting and publishing for web and social media platforms.
• Strong understanding of digital marketing principles, including campaign management and social media strategy. Experience with LinkedIn ad creation is strongly preferred.
• Experience with HubSpot or a similar CRM
• Ability to think creatively and strategically, with excellent problem-solving skills.
• Self-starter with strong organizational skills and the ability to manage multiple projects simultaneously.